About Keith

Keith Maderer

Keith Maderer is a 30 plus year veteran of the financial services industry.

He writes books that educate, entertain and enhance lives. He helps people reach for bigger goals and better life experiences by providing simple solutions to everyday problems.

He is the founder and managing director of SENIOR Financial and Tax Associates. He completed the Certified Financial Planner program (CFP) in 1990 and has been a Fee-Only Registered Investment Adviser operating in the Buffalo/Niagara Falls region – since 1989. He works with individuals, business owners, and trusts to help them clarify their goals, solve their problems and make simpler and better financial decisions

He is an entertaining and humorous speaker that enjoys captivating audiences with stories, anecdotes, and messages that inspire and motivate others to achieve. He is an active volunteer with District 65 Toastmasters International where he has served as President of Clarence and Larkin Leaders Toastmasters. He received Toastmaster’s District 65 Div. A – Club President of the Year in 2014 and Area Governor of the Year for 2015. He achieved their highest designation of excellence in public speaking and leadership – the Distinguished Toastmaster Award (DTM) in 2015.

He has been involved with many youth sports programs. He was a director and past president of the Orchard Park little league baseball, co-founder and president of the Orchard Park Youth Basketball Association, and a team coach for many other youth sports and programs.

He has been married for over 30 years (yes… to the same woman… not sure how she does it?) and has 5 adult children and 1 grandchild. He enjoys reading, hiking, biking, tennis, golf, disk-golf, photography and playing with his grandchildren.

His favorite color is purple, favorite foods are buffalo chicken wings and roast beef on weck (not great for the heart, but delicious) and loves watching waterfalls.

His favorite quote is: “If you wait for perfection… it never arrives.”
So stop procrastinating and do It NOW!

Online courses



Customer Reviews

A few comments from Book Reviewers and business professionals I have worked with!


Caroline Organ

Keith is one of the most caring individuals I have ever met and he is willing to drop everything to help others when they ask. When Keith says he will do something, I have no doubt that he will come through and he will do it well, that isn't an easy quality to find in people. I have worked with Keith on many different projects and have enjoyed working with him on every one!

Amazon Review

Amazon Reviewer: TC

This resource [Life Insurance... Who Needs It?] exceeded my expectations. I anticipated it to be somewhat convoluted and at minimum boring. I was wrong. It's written in a simple, straightforward and engaging way that makes navigating life insurance options easier than expected and offers a challenge to complete in each chapter allowing you to test your knowledge and understanding before moving on to the next chapter. Highly recommended.

Amazon Review

D. L. Lougen

This book [Simply Your Estate - Simple Problem Solvers] is very informative and written in a way that's easy to understand. There are a lot of terms I was able to quickly familiarize myself with so I could formulate informed questions for my attorney regarding my parents estate.